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Other themes worth acknowledging, says Ecko, are Cheap FIFA 14 Coins the marketing of the apocalypse" ("take one look at the Hummer and you know what I mean") and customization ("if you give anyone the choice on anything, they'll take it)." Ecko also includes what he calls the "democratization of design." "God bless Apple," Ecko cheered. "The iPod at $499 is a luxury, but at $99, it's a necessity."

These five elements, when built into product design and marketing plans, "will define every success story" in business in the future, according to Ecko.

Overall, Ecko played the provocateur, toggling between casting games as art ("this is not a board game, this is art; this is not code, this is art") and pure commerce ("knowing how to manipulate this will help you do better").

Other engaging sessions on Tuesday were a presentation by EyeToy creator Richard Marks, who brought attendees up to date on the user interface work his division at SCEA in Foster City, California, is up to; a presentation on character design by Spider-Man creator Stan Lee; and a finance-focused session presented by Seamus "He Who Throws His Blackberry to the Ground" Blackley, an industry vet working now as an agent at Creative Arts Agency, putting together deals that bring together game guys, movie guys, entertainment impresarios, and assorted other biz-dev types who are working with both old and new funding models for game development.